LetLois

Built for home service businesses with crews in the field

Stop renting every lead you get.

Build a Local Job Engine that turns your website, Google presence, reviews, existing customers and CRM into an asset that generates opportunities month after month.

Built for established home service companies with 2-10+ techs in the field that are ready for their next stage of growth.

See Real Client Results

  • INC. 5000

    Client work, two years running

  • 600+

    Small businesses supported

  • 4.9/5

    Google reviews

  • $13.3M

    Tracked through one client account

Built for operators who already have a real business

  • Crews in the field
  • Existing customers
  • Proven services
  • Existing lead flow
  • Ready to grow

Not starting from zero? Neither are we.

Don't take our word for it.

Hear from the owners first.

Not logos on a wall. Owners of local service businesses describing what was broken, what we changed, and what it produced. Press play.

Redline Pool Tile Restoration

From message chaos to a working pipeline.

Hansen Hanger · Redline Pool Tile Restoration · Pool tile restoration

new website leads
41new website leads
ROAS
3xROAS
hours saved a week collecting contact data
15hours saved a week collecting contact data

Before: Meta was generating real interest. Every inquiry still turned into a manual chase across Instagram DMs, Facebook Messenger, and a personal phone.

We pulled every inbound conversation into one workspace and built forms that capture name, phone, email, and job details up front, so nobody has to ask for a phone number three messages deep.

Then we rebuilt the website around conversion so paid social had an owned channel to land on. In the first 30 days the new site produced more than 1,100 messages and 41 brand-new leads.

1,100+ messages handled in the first 30 days

Name withheld by request

Word-of-mouth was never a growth plan.

Mike Yandre · Home services operator, East Mesa AZ

leads a month
47xleads a month
new clients in the first 30 days
30new clients in the first 30 days
ROAS
6xROAS

Before: A real business with real demand and no dependable way to create more of it. An agency was already involved, with no direct line and no way to tell which ads were producing work.

We built the Google Ads foundation from scratch: profile, tracking, campaigns, and a budget that did not require an outsized spend to prove itself.

Then we connected attribution back to the platform and moved every lead, text, and call into one shared workspace, so two partners could stop coordinating follow-up from personal phones.

Blue Cactus Power Washing

More spend was never the answer.

Andy Benedek · Blue Cactus Power Washing · Exterior cleaning

more leads a month
2xmore leads a month
hours saved in manual data entry weekly
11.5hours saved in manual data entry weekly
less agency fees a month
82%less agency fees a month

Before: More than $4,000 a month across multiple agencies, each running its own platform and reporting its own version of the story. No shared view of what was actually bringing in qualified work.

The first change was not another campaign. It was consolidation: one operating system for marketing and follow-up, with Housecall Pro connected to the same workflow.

With Meta and Google working off the same foundation, attribution stopped being a guess. That system is now what the expansion into new markets is being built on.

Was spending $4,000+/mo across multiple agencies

The diagnosis

You probably don't have a lead problem.You have leaks.

Every home service business runs the same path, from someone searching to a booked job. Jobs do not usually disappear at the top. They fall out quietly, one stage at a time.

  1. 01Google search
    Google visibility is weak
  2. 02Website visit
    Website doesn't convert
  3. 03Lead
  4. 04Call / form
    Nobody responds quickly
  5. 05Estimate
    Estimates never get followed up
  6. 06Follow-up
    Follow-up stops too early
  7. 07Booked job
    No one knows which marketing produced the job
  8. 08Review / repeat customer
    Past customers never get reactivated

More ad spend doesn't fix a leaking bucket.

Before adding more marketing, we find which part of your customer acquisition system is actually holding growth back. Then we fix that part first.

The system

Meet the Local Job Engine™

One connected system designed to turn local attention into booked jobs.

  1. Get found

    01

    Show up when someone in your service area searches for the work you do.

    Google Search · Google Business Profile · Local SEO · Service area pages · Citations

  2. Convert

    02

    Turn that visit into a call or a form instead of a bounce.

    Website · Landing pages · Calls · Forms · Conversion optimization

  3. Follow up

    03

    Answer while they are still holding the phone, then keep going.

    CRM · SMS · Email · Speed-to-lead · Automations

  4. Reactivate

    04

    The cheapest pipeline you own is the list you already have.

    Old leads · Past customers · Unsold estimates · Database campaigns

  5. Measure

    05

    Know which channel produced the job, not just the click.

    Lead source · Calls · Forms · Appointments · Revenue attribution

  6. Optimize

    06

    Find the weakest link and pull the next highest-leverage lever.

    Identify the constraint · Prioritize the fix · Feed it back into the engine

Optimize feeds straight back into Get found and Convert. That is the loop.

The difference

We're not trying to sell you more marketing.

We are trying to figure out what actually produces more jobs.

Typical SEO agency

  • Rankings
  • Traffic
  • Monthly PDF reports
  • SEO-only thinking
  • More backlinks
  • Another dashboard
  • "Wait six months"

LetLois / Local Job Engine

  • Qualified opportunities
  • Booked jobs
  • CRM attribution
  • The entire acquisition system
  • Highest-leverage action first
  • Connected infrastructure
  • Immediate improvements plus compounding organic growth

What happens next

What happens after you start?

No mystery onboarding. This is the order we work in, and how far we get in the first month depends on what the diagnosis turns up.

  1. 01

    Diagnose

    Audit Google visibility, website conversion, tracking, CRM, follow-up, competitors and your existing database.

  2. 02

    Fix

    Attack the most obvious, highest-leverage leaks first.

  3. 03

    Build

    Strengthen the SEO foundation, your pages, the website, tracking and the rest of the Local Job Engine infrastructure.

  4. 04

    Launch

    Turn on the systems that capture, nurture and reactivate opportunities.

  5. 05

    Optimize

    Review the real data together and decide which lever gets pulled next.

Recent builds

Seven home service sites we built.

Real builds for real trades. Every one of them is designed around the same job: turn a visit into a phone call.

  • State 48 Home Comfort website, shown on desktop and mobile

    HVAC

    State 48 Home Comfort

  • Blue Cactus Power Washing website, shown on desktop and mobile

    Pressure Washing

    Blue Cactus Power Washing

  • Sapper HVAC website, shown on desktop and mobile

    HVAC

    Sapper HVAC

  • Goat Cooling & Heating website, shown on desktop and mobile

    HVAC

    Goat Cooling & Heating

  • Scottsdale Patio Shades website, shown on desktop and mobile

    Patio Construction

    Scottsdale Patio Shades

  • Phoenix Tile & Carpet Cleaning website, shown on desktop and mobile

    Tile & Carpet

    Phoenix Tile & Carpet Cleaning

  • Junk Removal Co. website, shown on desktop and mobile

    Junk Removal

    Junk Removal Co.

More of the same

Four more, in their own words.

Different trades, same pattern: one system, clearer attribution, faster follow-up.

Rance Construction

Nathan Rance · Rance Construction

A professional website and one connected workspace gave the team a clearer path to grow without relying on word of mouth alone.

  • 3xleads a month
  • 10xwebsite traffic
  • 3net new organic leads in the first 60 days
Smith Home Builders

Donovan Smith · Smith Home Builders

For a residential builder, the first impression has to establish credibility before a prospect ever decides to start a conversation.

  • 15new website leads in the first 30 days
  • 2xROAS
  • 2closed deals in the first 90 days
Winther Wealth Management

Xander Winther · Winther Wealth Management

Launching demand was only the beginning. The goal was to create a system that brought in stronger opportunities and gave the business room to grow.

  • 7xdeal size
  • 50%reduction of time to close
  • 3.6xROAS
Cloverfield Coaching

Daniel Robertson · Cloverfield Coaching

A clear, credible website gave prospective clients a better way to understand the business before deciding to reach out.

  • 25new website leads in the first 30 days
  • 4.3xROAS
  • 1unified platform vs 3

Operator credibility

We're not just marketers.

We've helped build businesses far beyond the stage most local agencies ever reach. This one is not a home service company, and we are not going to pretend it is. It is here so you know who you would be working with.

280% growth. Less than 4% churn.

A global appointment coaching company, scaled over two years. These are Stripe screenshots, not a projection.

  • $13.3M

    gross volume processed

  • +279%

    gross volume, period over period

  • 21,306

    successful payments (+414%)

  • $210K

    MRR (+124%)

Stripe dashboard: MRR $210K up 124%, active subscribers 495 up 130%
MRR $210K, up 124% · Active subscribers 495, up 130%
Stripe dashboard: gross volume $10.2M, net volume $9.67M, spend per customer $6,952.95
Gross volume $10.2M · Net volume $9.67M · Spend per customer $6,952.95

Over six years the account climbed from a near standing start to $13.3M in total gross volume and more than 2,000 new customers. The last two years are where it compounded: gross volume up 279% period over period, MRR more than doubled to $210K, active subscribers up 130% to 495, and successful payments up 414%, from 4,142 to 21,306. Slow at first, then steep.

“My experience with these guys has been awesome. They have helped me grow my small business a lot!”
Ian Anderson · DZRT Pest Control

Back to the local work, which is what you actually care about.

The offer

Your growth team for $447/mo

Not a retainer for deliverables. A team and the infrastructure that connects your Google presence, website, CRM and existing customers into one engine.

What's included

  • Website infrastructure built to convert
  • Local SEO foundation: service pages, service area pages, Google Business Profile, citations
  • A full GoHighLevel CRM with follow-up automation
  • Lead and source tracking so you can see what produced the job
  • Ongoing conversion improvements
  • Implementation, not just recommendations
  • Two private strategy sessions every month
  • Continuous optimization of the weakest link

Less than many agencies charge for SEO alone.

  • No long-term contract

    Month to month. Cancel any time.

  • No setup fee

    No setup, onboarding or build fee on anything.

  • You own it

    Your CRM, contacts, campaigns and code. Always yours.

Our results should earn your business every month. If you do not see the value in the first 30 days, cancel.

Straight talk

The Local Job Engine probably isn't for you if...

  • You're still deciding what business to start.
  • You haven't proven your core service yet.
  • You're looking for overnight SEO rankings.
  • You expect marketing to replace answering the phone or following up.
  • You want a magic button with zero involvement.

It was built for operators who already know how to deliver the service, and want a better system for generating the opportunities.

Before you ask

Questions we get every week.

I already have an SEO company. Does this still make sense?
Possibly. We start by looking at what is actually working. If something is producing results, the goal is not to replace it for the sake of replacing it. The point is to find the part of the system that is holding you back, which is often somewhere else entirely.
How quickly does SEO work?
Organic growth compounds, and the timeline varies by market, competition and where you are starting from, so we are not going to put a date on it. Conversion improvements, tracking, CRM cleanup and reactivating your existing database can sometimes create opportunities earlier, because those work with demand you already have.
Do you run paid ads?
Yes, Google and Meta both, when paid is genuinely the right lever. But Grow is designed to build something beyond dependence on paid traffic. If ads are the answer for your business we will say so, and we will also tell you when they are not.
Do I need to change my CRM?
Grow includes a full GoHighLevel CRM with the pipelines, automations and follow-up built for your business. If you are already running something that works, that is part of the diagnosis conversation rather than an automatic rip-and-replace.
What if SEO isn't my biggest problem?
Then we should not pretend it is. The whole purpose of the Local Job Engine is to identify the biggest constraint and fix the right part of the system. Sometimes that is visibility. Often it is follow-up speed, the website, or a database nobody has touched in two years.

Based in Gilbert, Arizona

A real team at a real address.

We are not an offshore agency or a reseller. Our office is in Gilbert, and most of the businesses on this page are East Valley operators we can drive to. If you want to sit down in person, you can.

LetLois LLC

929 N Val Vista Dr Ste 109, Gilbert AZ 85234

(602) 461-8204

  • Local operators

    Redline, Blue Cactus and more are Phoenix-metro businesses we work with directly.

  • Real office

    929 N Val Vista Dr Ste 109, Gilbert AZ 85234. Not a mailbox, not a co-working desk.

  • You talk to owners

    Josh and Noah run the accounts. No account manager layer between you and the work.

Who this is for

Built for local home service businesses.

  • Handyman
  • Pool Service
  • HVAC
  • Electricians
  • Water Filtration
  • Pressure Washing
  • Outdoor Living
  • Pools & Patios
  • Fencing
  • Exterior Cleaning
  • Pest Control
  • Painting
  • Roofing

Next step

Where is your Local Job Engine leaking?

Answer a few quick questions and help us understand where your Local Job Engine may be leaking opportunities. Takes about a minute.

Or call us directly at (602) 461-8204.