LetLois

// CASE STUDIES

REAL CLIENTS.REAL NUMBERS.

These are real businesses we work with, real Stripe numbers, and real leads. Not projections, not best cases. This is what compounding looks like when the website, ads, and follow-up all pull in the same direction.

// BRANDS WE'VE HELPED GROW

Blue Cactus Power Washing
AllStar Home Solutions
Summer Breeze Junk Removal
Deep Clean Cleaners
Sparkle Tech Screen Service
Drop Zone Cleanup Co.
The Patio Cover Company
G.O.A.T Cooling & Heating
Sunrise Door n Trim
Redline Pool Tile Restoration
Texas Direct Roofing & Construction
Logistics-Now LLC
Rogue Solar
2x

more leads a month

11.5

hours saved in manual data entry weekly

82%

less agency fees a month

// Featured case study

Blue Cactus Power Washing

Building the system behind the service.

Andy Benedek shares what it takes to turn a growing exterior-cleaning company into a business built to keep moving.

Industry
Exterior cleaning
Featured voice
Andy Benedek

Before LetLois, Andy was paying more than $4,000 every month across multiple agencies. Each was running its own platform, reporting its own version of the story, and leaving no shared view of what was bringing in qualified work. Money was going into Meta campaigns, Google Ads had not been part of the mix, and the leads arriving were not the kind his team needed.

The first change was not another campaign. It was consolidation. After stepping away from those agencies, Blue Cactus brought its marketing and follow-up into one LetLois operating system, with Housecall Pro connected to the same workflow. That gave the team one place to see leads, campaigns, and the path each opportunity took after it came in.

With Meta and Google working from the same foundation, attribution stopped being a guess. The question shifted from "Where did this lead come from?" to "Which campaigns are creating work we actually want more of?" It created a cleaner handoff for the team, a clearer view of the pipeline, and a practical system for making marketing decisions.

That foundation is now supporting the next chapter: expanding Blue Cactus into multiple markets and preparing for a new office. Press play above to hear Andy describe what changed when the tools, campaigns, and follow-up finally started pulling in the same direction.

// The story

More spend was never the answer.

The problem was not a lack of effort. It was a lack of one system that could show what was actually working.

47x

leads a month

30

new clients in the first 30 days

6x

ROAS

// Next case study

B9

A new path to finding demand.

Mike Yandre shares how B9 moved beyond word-of-mouth with attributable Google demand and one place to manage every lead.

Industry
Home services
Featured voice
Mike Yandre

Mike came to LetLois ready to grow B9, but without a clear path beyond traditional word-of-mouth. A marketing agency was already involved, yet there was no direct working relationship Mike could rely on, and no simple way to connect marketing activity to real incoming opportunities.

We started by building the Google Ads foundation: setting up the profile, connecting the pieces, and giving the business a new demand channel without requiring an outsized budget. With an investment of a few thousand dollars per month, the campaigns began bringing in enough interest that the team needed a better way to keep up with every conversation.

That is where the system mattered as much as the ads. LetLois connected attribution back to the platform so Mike could see which ads were producing leads worth funding. Instead of guessing where to put the next dollar, the team could follow the activity, shift spend toward what was winning, and keep the process moving.

We also brought lead response into one shared workspace. Mike and his business partner could see new opportunities, text prospects, and make calls from the same platform, rather than trying to coordinate follow-up from personal iPhones. Press play above to hear Mike explain what it felt like to finally have a channel that could bring the right conversations to the business.

// The story

Word-of-mouth was not a growth plan.

The business needed a dependable way to create demand, see which ads were winning, and respond while the lead was still ready to talk.

41

new website leads

3x

ROAS

15

hours saved a week collecting contact data

// Next case study

Redline Pool Tile Restoration

From message chaos to a working pipeline.

Hansen Hanger shares how Redline Pool Tile Restoration turned scattered Meta conversations into a faster, more trackable path to booked work.

Industry
Pool tile cleaning
Featured voice
Hansen Hanger

When we met Hansen, Redline Pool Tile Restoration was starting to see traction through Meta. The issue was not a lack of messages. The issue was converting those messages into work. Instagram DMs and Facebook Messenger conversations were arriving separately, and each one required Hansen to ask for a phone number and email before switching to his iPhone to call and try to book the job.

That fragmented follow-up created unnecessary friction for both the prospect and the team. We consolidated the inbound flow into one unified LetLois workspace and configured forms to capture the data that matters at the start: name, phone number, email, and the details needed to move the opportunity forward.

With the essentials captured in one place, Hansen could text and respond to leads from the same platform, whether the conversation started on Meta or elsewhere. We also reworked the website around conversion, creating a clearer path for people to inquire and giving the business a more dependable owned channel alongside its paid social activity.

The impact was immediate. In the first 30 days, Redline saw more than 1,100 messages and 41 brand-new website leads from the new site. Press play above to hear Hansen explain how replacing the daily follow-up chaos changed the way his team could handle demand.

// The story

The leads were there. The system was not.

Meta was generating interest, but every inquiry created a manual chase across Instagram, Facebook Messenger, and personal phones.

3x

leads a month

10x

website traffic

3

net new organic leads in the first 60 days

// Next case study

Rance Construction

From referrals to a real system.

Nathan Rance shares how Rance Construction built a professional digital presence and a unified operating system for the next stage of growth.

Industry
Construction
Featured voice
Nathan Rance

Nathan came to us having never used a website or traditional marketing to grow Rance Construction. The business was built the way many strong trade businesses start: he sourced jobs, did great work, and trusted referrals to bring the next opportunity through the door.

That approach created a loyal base, but it made growth hard to control. Without a professional online presence, there was no clear place for new prospects to learn about the business, understand its work, or move from first impression to a real conversation.

We built the website and set Rance Construction up with the tools needed to support a more professional operation. The business had a stronger destination for traffic and a clearer way to turn interest into leads, creating momentum beyond the referral network.

We also brought the backend into one unified system so the team could see who was texting whom, which client was being supported, and where each conversation stood. With the website, marketing, and follow-up working together, Rance Construction had a foundation built to scale. Press play above to hear Nathan describe what changed.

// The story

Referrals built the business. A system made it scalable.

A professional website and one connected workspace gave the team a clearer path to grow without relying on word of mouth alone.

15

new website leads in the first 30 days

2x

ROAS

2

closed deals in the first 90 days

// Next case study

Smith Home Builders

A website built to earn trust.

Donovan Smith shares why Smith Home Builders needed a professional home online before word-of-mouth growth could become a stronger, more dependable presence.

Industry
New home construction
Featured voice
Donovan Smith

Donovan came to LetLois in need of a website. Smith Home Builders was growing through word of mouth, but without a professional online presence there was no central place to send prospective clients, no portfolio that could work around the clock, and no strong bridge between an introduction and the trust needed to start a residential construction conversation.

That matters in new residential construction, where clients are evaluating more than a finished product. They are deciding who will manage a major project, communicate clearly, and bring their vision to life. A well-built online presence gives that decision a foundation before the first call ever happens.

We created a site designed to present Smith Home Builders with the same level of care expected in the work itself: a clear home for the brand, an accessible portfolio, and a professional destination for traffic generated through referrals and future marketing.

The result is a place where Donovan can direct new prospects with confidence, one that helps close the trust gap, shows the quality of the work, and gives every word-of-mouth introduction somewhere meaningful to go. Press play above to hear Donovan explain what that shift means for the business.

// The story

No website meant no place to build confidence.

For a residential builder, the first impression has to establish credibility before a prospect ever decides to start a conversation.

7x

deal size

50%

reduction of time to close

3.6x

ROAS

// Next case study

Winther Wealth Management

Building demand with momentum.

Xander Winther shares how a first Meta campaign helped turn a new wealth-management practice into a more predictable path for larger, faster-moving deals.

Industry
Wealth management
Featured voice
Xander Winther

When we first met Xander, Winther Wealth was a new business working to bring clients through the door. The value was there, but the practice needed a clearer way to reach the right people and turn early interest into real conversations.

We helped build the ad creative and launch Xander's first Meta campaign. The early results did more than generate visibility: the campaign created momentum around offers that were helping the business move deals forward faster and connect with prospects ready for a higher-value conversation.

That shift changed the quality of the pipeline. Return on ad spend increased, deal size rose, and the path from interest to close became more efficient. Instead of relying on disconnected activity, the business had a repeatable demand channel it could learn from and improve.

We are also setting Xander up inside LetLois, giving the practice one place to organize every incoming lead and build a streamlined operating system around follow-up. Press play above to hear Xander describe what it means to create a growth engine from the ground up.

// The story

The right campaign changes the kind of client you can reach.

Launching demand was only the beginning. The goal was to create a system that brought in stronger opportunities and gave the business room to grow.

25

new website leads in the first 30 days

4.3x

ROAS

1

unified platform vs 3

// Next case study

Cloverfield Coaching

A website that made trust tangible.

Daniel Robertson shares how Cloverfield Coaching turned an early online presence into a stronger foundation for leads, marketing, and client confidence.

Industry
Coaching
Featured voice
Daniel Robertson

Daniel was one of our first clients. When we met, Cloverfield Coaching was working to strengthen its online presence, generate new leads, and give prospective clients a clearer understanding of the services the business provided.

We started with the website. Once it was live, Daniel immediately had something he was excited to share, a professional home for the business that explained the offer, showed the quality of the work, and gave people a more confident first impression.

That new foundation also lifted the rest of the marketing. SEO, paid campaigns, and referral conversations all had a stronger destination, helping prospects understand the services more quickly and improving the trust factor before the first conversation.

We also brought the operating side into one unified LetLois platform, replacing three disconnected tools with a streamlined place to manage leads and keep follow-up moving. Press play above to hear Daniel describe what that clearer system changed for Cloverfield Coaching.

// The story

The work was strong. The online presence had to catch up.

A clear, credible website gave prospective clients a better way to understand the business before deciding to reach out.

CASE STUDY

What growth actually looks like

These are real Stripe numbers from a business we work with. Not a projection, not a best case. This is what compounding looks like when the website, ads, and follow-up all pull in the same direction.

  • $13.3M

    gross volume processed

  • +279%

    gross volume, period over period

  • 21,306

    successful payments (+414%)

  • $210K

    MRR (+124%)

Stripe lifetime overview: gross volume $13.3M, net volume $12.5M
Stripe weekly comparison: gross volume $10.3M up 279%, net volume $9.76M up 280%, spend per customer $7,000.05 up 44.76%

Over six years the account climbed from a near standing start to $13.3M in total gross volume and more than 2,000 new customers. The last two years are where it compounded. Gross volume rose 279% period over period. MRR more than doubled, up 124% to $210K. Active subscribers grew 130% to 495. Successful payments jumped 414%, from 4,142 to 21,306, while spend per customer climbed past $7,000. Slow at first, then steep. That is the curve we build toward.

Stripe MRR $210K up 124% and active subscribers 495 up 130%
Stripe new customers 1,345 up 140% and successful payments 21,306 up 414%
Stripe new customers 2,034 lifetime sparkline from January 2020 to January 2026
Stripe yearly trend: gross volume $10.2M, net volume $9.67M, spend per customer $6,952.95
Stripe spend per customer climbing from $3.8K to $4.3K

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RecognitionInc. 5000 America's Fastest-Growing Private Companies
2024

Named to the Inc. 5000 list of America’s fastest-growing private companies.

RecognitionInc. 5000 America's Fastest-Growing Private Companies
2025

Named to the Inc. 5000 list of America’s fastest-growing private companies.

RecognitionG2 Crowd
4.6 out of 5 rating

Rated by verified G2 users for the workflow, support, and clarity that keep teams moving.

Google reviews
Google
5.0
My experience with these guys has been awesome. They have helped me grow my small business a lot!
Ian Anderson · DZRT Pest Control