Construction · New home construction
A website built to earn trust.

Donovan Smith
Smith Home Builders
Donovan Smith shares why Smith Home Builders needed a professional home online before word-of-mouth growth could become a stronger, more dependable presence.
- Customer
- Donovan Smith
- Company
- Smith Home Builders
- Industry
- Construction · New home construction
- LetLois services
- Websites
// Results
- new website leads in the first 30 days
- 15new website leads in the first 30 days
- ROAS
- 2xROAS
- closed deals in the first 90 days
- 2closed deals in the first 90 days
// The story
No website meant no place to build confidence.
For a residential builder, the first impression has to establish credibility before a prospect ever decides to start a conversation.
Donovan came to LetLois in need of a website. Smith Home Builders was growing through word of mouth, but without a professional online presence there was no central place to send prospective clients, no portfolio that could work around the clock, and no strong bridge between an introduction and the trust needed to start a residential construction conversation.
That matters in new residential construction, where clients are evaluating more than a finished product. They are deciding who will manage a major project, communicate clearly, and bring their vision to life. A well-built online presence gives that decision a foundation before the first call ever happens.
We created a site designed to present Smith Home Builders with the same level of care expected in the work itself: a clear home for the brand, an accessible portfolio, and a professional destination for traffic generated through referrals and future marketing.
The result is a place where Donovan can direct new prospects with confidence, one that helps close the trust gap, shows the quality of the work, and gives every word-of-mouth introduction somewhere meaningful to go. Press play above to hear Donovan explain what that shift means for the business.
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// Keep watching
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