Handing off the ads paid off in month one.

Ryan is the marketing director for three construction companies in Dallas–Fort Worth. That means a lot of brands, a lot of campaigns, and not many spare hours. Ryan knew Meta, knew advertising, and had been running the ads in-house with real success: the campaigns were producing results and the companies were closing deals.

Our team made the case for taking over management anyway. We took on the day-to-day of the Meta ads, from testing creative to moving spend around, so Ryan no longer had to watch every campaign or test every creative personally. Handing it off freed up a ton of Ryan’s time.

We also built the automations on the back end: receiving each lead, sorting it, getting it to the sales team, and getting it scheduled. That follow-up is what turns ad spend into booked appointments, and it made scheduling leads and getting to those appointments much easier.

The change showed up in the very first month. Appointment set rates went up right away, and of the leads brought in the next month, the team set almost 30% as appointments right away. Ryan does not work for LetLois, and says so on camera. Press play above to hear Ryan explain why handing off the ads was worth it.