From message chaos to a working pipeline.

When we met Hansen, Redline Pool Tile Restoration was starting to see traction through Meta. The issue was not a lack of messages. The issue was converting those messages into work. Instagram DMs and Facebook Messenger conversations were arriving separately, and each one required Hansen to ask for a phone number and email before switching to his iPhone to call and try to book the job.

That fragmented follow-up created unnecessary friction for both the prospect and the team. We consolidated the inbound flow into one unified LetLois workspace and configured forms to capture the data that matters at the start: name, phone number, email, and the details needed to move the opportunity forward.

With the essentials captured in one place, Hansen could text and respond to leads from the same platform, whether the conversation started on Meta or elsewhere. We also reworked the website around conversion, creating a clearer path for people to inquire and giving the business a more dependable owned channel alongside its paid social activity.

The impact was immediate. In the first 30 days, Redline saw more than 1,100 messages and 41 brand-new website leads from the new site. Press play above to hear Hansen explain how replacing the daily follow-up chaos changed the way his team could handle demand.