Building the system behind the service.

Before LetLois, Andy was paying more than $4,000 every month across multiple agencies. Each was running its own platform, reporting its own version of the story, and leaving no shared view of what was bringing in qualified work. Money was going into Meta campaigns, Google Ads had not been part of the mix, and the leads arriving were not the kind his team needed.

The first change was not another campaign. It was consolidation. After stepping away from those agencies, Blue Cactus brought its marketing and follow-up into one LetLois operating system, with Housecall Pro connected to the same workflow. That gave the team one place to see leads, campaigns, and the path each opportunity took after it came in.

With Meta and Google working from the same foundation, attribution stopped being a guess. The question shifted from "Where did this lead come from?" to "Which campaigns are creating work we actually want more of?" It created a cleaner handoff for the team, a clearer view of the pipeline, and a practical system for making marketing decisions.

That foundation is now supporting the next chapter: expanding Blue Cactus into multiple markets and preparing for a new office. Press play above to hear Andy describe what changed when the tools, campaigns, and follow-up finally started pulling in the same direction.