A new path to finding demand.

Mike came to LetLois ready to grow B9, but without a clear path beyond traditional word-of-mouth. A marketing agency was already involved, yet there was no direct working relationship Mike could rely on, and no simple way to connect marketing activity to real incoming opportunities.

We started by building the Google Ads foundation: setting up the profile, connecting the pieces, and giving the business a new demand channel without requiring an outsized budget. With an investment of a few thousand dollars per month, the campaigns began bringing in enough interest that the team needed a better way to keep up with every conversation.

That is where the system mattered as much as the ads. LetLois connected attribution back to the platform so Mike could see which ads were producing leads worth funding. Instead of guessing where to put the next dollar, the team could follow the activity, shift spend toward what was winning, and keep the process moving.

We also brought lead response into one shared workspace. Mike and his business partner could see new opportunities, text prospects, and make calls from the same platform, rather than trying to coordinate follow-up from personal iPhones. Press play above to hear Mike explain what it felt like to finally have a channel that could bring the right conversations to the business.